The City of Brownsville's 100-Day Safety Campaign is currently in progress, with the aim of raising awareness among motorists about the presence of bicyclists and pedestrians on the roads during the summer months. The primary objective of this campaign is to decrease the number of incidents and accidents that occur on public roadways and crosswalks within the city.

To raise awareness and remind motorists to be cautious, signage is being installed at locations throughout the city where previous pedestrian and cyclist crashes have occurred. The placement of these signs serves as a visual reminder for drivers to be mindful of their surroundings while driving.

The Multimodal Transportation Team, responsible for monitoring traffic patterns and volumes across the city, collaborated in identifying locations for the signage installation, said Joel Garza Jr., director of the Multimodal Transportation Department.

They placed signs in various areas in high incident/high traffic zones to promote safety awareness. Those areas include City Hall, International Boulevard and Lincoln Street, Paredes Line Road and Morrison Road, Historic Battlefield and Boca Chica Boulevard, International Boulevard, Boca Chica Boulevard and Old Highway 77, and Ruben Torres Sr. Boulevard and Central Boulevard.

Through these efforts, the City of Brownsville aims to create a safer environment for pedestrians and cyclists and reduce the number of accidents on its roadways during the summer months.